Browsing the fitness section of the magazine stand will reveal dozens of headlines that seem to be the answer to your fitness and dieting questions.
I went to my local book store and browsed the fitness magazine section. Here is a sample of the headlines I found:
“709 Tips to get you Jacked”
“Get abs you’ve always wanted in less than 1 hour per week”
“16 Rules of fitness you MUST follow”
“Low carb diet risk”
“9 Biggest training traps to avoid”
“15 Foods that fight fat”
“78 simple ways to swap flab for brawn”
This is just a small sample of all the headlines I found.
It would probably take you the entire year to implement all of the “rules” and “tips” in these articles…and these are just the articles I found in the January issues! There are 11 months of magazines with “tips” “rules” and “tricks” to go for the rest of 2010.
This is an example of how the fitness/diet industry has to keep you guessing and thinking that you’re missing something important. All of this is in an effort to get you to buy this months magazine with the promise that you’ll find the right tips to get you the results you’re looking for. And of course, next months issue will have just as many tips tricks and secrets.
Within this ongoing flood of tips and rules is the dogma of eating to get bigger muscles. This is one of the most persistent fallacies of the fitness industry.
In this podcast we will deconstruct fitness headlines and get to the bottom of the eating to get bigger muscles fallacy.