Saturday, February 4, 2012

Featured Articles

Eating for Weight Loss Over The Holidays

December 16, 2011

Eating during the holidays is usually associated with weight gain, but it doesn’t necessarily have to be that way. You should be able to indulge in big holiday dinners as long as you plan your eating around that dinner accordingly. As we always say, every up needs a down. So if you’re planning on having [...]

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Are You Focused On Local Optimums?

November 9, 2010

The Weight Loss Research Explained podcast was one of our best yet from a content/eye opening perspective I’d say. So, in the spirit of extending the conversion beyond what we covered in that podcast, I want to expand on something that we touched on briefly. Focusing on local optimums. Or in other words, trying to [...]

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The Muscle Index – Measuring Muscle Gains

October 4, 2010

Muscle building is probably one of the most misunderstood things in fitness. This lack of understanding is partly why we can fall for scam products and false claims. As I’ve said before muscles are much more like water balloons than bricks, and the way we build them is much more like inflating a balloon than [...]

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Adonis Index Transformation 3: Coaching Call 2

September 27, 2010

We’re about 4 weeks into the second Adonis Index Transformation contest. Today we’ll cover some questions and issues that have come from the contestants including: Interval Training for weight loss Taking shoulder and waist measurements The difference between the Ideal Adonis Index Ratio vs a 1-1.6 shoulder to waist ratio Gym etiquette …and staying on [...]

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Implied Goals vs Your Goals

September 20, 2010
Thumbnail image for Implied Goals vs Your Goals

Health and fitness marketing is designed around a set of implied goals such as: muscle building, weight loss, enhanced performance, a heightened feeling of well being. These are the generic goals that most marketers assume you’re interested in but nobody can choose your goals for you. Your goals have to be a personal choice. Once [...]

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Adonis Index Transformation Coaching Call

September 13, 2010

We’re starting week 3 of the third Adonis Index transformation contest. By now you should be into a routine with your workouts and getting a good handle on your diet. If your goal is building muscle you should be focusing on your intensity in the gym. That means eating enough calories to keep your strength [...]

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