Phi-Life Series: Super Hero Marketing

Today we bring you a podcast from our phi-life series.

Today’s topic: The Danger of Super Hero Marketing

Do you think you can get as big as the Incredible Hulk? A lot of guys certainly believe they can even though they logically know it’s impossible.

So can you get as big as the Hulk?

Deep down we know we can’t get this big, but that certainly doesn’t prevent us from trying. This never ending journey of aiming to get as big as The Hulk includes steroid intake, falling for the myth of bulking and mega dosing supplements.

We have been exposed to Super Heroes our entire life. From a young boy reading  comic books to a grown-up watching the latest Super Hero movie.  Then finally,  once we begin to explore the world of  fitness we are introduced to the real Super Hero – bodybuilders.  These “Super Heroes” may not be able to fly, but their physique’s certainly reminds us of The Hulk.

This is where things start to head down hill for the “Average Joe.”

When we get into the fitness and bodybuilding community we (for some bizarre reason) wanna live like bodybuilders. We want the lifestyle of Mr. Olympia, so even though we are not him and never will be, we still live to train and eat…We’ve all been down that road. Which is completely contrary to what we now here at Adonis Lifestyle teach – Eat and train to live.

This is a dangerous path to be on, because suddenly it becomes your identity, you are the weird “fitness guy” who never goes out, doesn’t know how to have fun and often times isn’t even in such a great shape (shirt on big, shirt off average or fat).

Well, today we will look into this mindset and determine where it all began.  We will discuss what influences cartoon Super Heroes have and how they actually shape your your fitness goals and the perception of your own body.

Also in today’s podcast, John talks about his experience with a salesman trying to pitch the very supplements he developed!

You will also learn and discover:

  • What type of  environment the supplements stores create which always compel you to buy more supplements
  • The difference between “online” supplements store and supplements stores that are “brick and mortar”
  • There are only 3-4 important supplement ingredients that are used and sold… so why are there so many “other” supplements?
  • How people make billions by selling products that aren’t effective
  • Why people buy supplements even when there isn’t any scientific evidence it actually works
  • Whether you can actually look like guys in the fitness/bodybuilding magazines
  • What specific documentary movie you can watch to get a clearer picture about the fitness industry
  • Why supplements sell
  • Why guys wanna be larger than life
  • Why you continue to buy the  newest supplements even though the last one’s didn’t work
  • What is a “Pipe  Dream” vs.  what is actually attainable &  How this makes a world of difference in terms of marketing and driving sales
  • How supplements advertising works

Listen to the podcast here:

About Allen Elliott

Allen is the Editor-In Chief of the Adonis Index Blog, bringing you weekly articles on contest prep, transformation testimonials' and much more!

Additionally he is a published Fitness Personality, Certified Personal Trainer, and National Competitor in the NPC Men's Physique Division.

Last but not least, as an Adonis/Venus Index Transformation Coach, he works to provide guided solutions for people who sincerely strive to meet their fitness goals.

Being a fitness model and competitor gives him a lot of valuable insights that nobody else talks about. Among other things, he will teach you how to prepare for a live show or a fitness photoshoot yourself.

Click here to get more from him.