A Standard Diet and Fitness Evolution; Uncensored Podcast

Dieting and Weight Loss as a Concept Abstract


A Standard Diet and Fitness Evolution

What are the standard phases of a persons fitness evolution?

What happens to your perception of food?

What about food that becomes fuel instead of pleasure?

What is dosing food all about?

When does meal replacement come into play?

And then what happens with marketing?

When does it become an intellectual pursuit?

What about supplements?

What about the mix of foods you eat?

What about when fat loss is the goal?

What about when muscle building is the goal?

What about vitamins and minerals?

What about macro nutrients; protein, carbohydrates, and fat?

When does science come into play?

What about magazines?

What happens when you get a degree in nutrition?

When did women’s fitness get started and how did it evolve?

How does a fitness trend get started and how does marketing effect it?

Everyone you follow and read are on the same journey, some are further ahead than you are and some you can see are where you one were.

We all just keep learning as we go.


Listen to what John and Brad have to say about their evolution in diet and fitness:

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Understanding Research Claims for Supplements

Here’s the next episode of the UNCENSORED Podcasts Season 3.

What about supplement claims? If you are reading an article that sounds too good to be true - it probably is too good to be true.

What about supplement claims? If you are reading an article that sounds too good to be true – it probably is too good to be true.

Today’s Topic:  Understanding Research Claims for Supplements

Today John speaks with Dr. Julie Conquer:

Dr. Conquer’s Educational background:

University of Toronto
PhD, Molecular Pathology
1990 – 1994

University of Guelph
MSc, Nutritional Sciences
1988 – 1990

University of Waterloo
BSc, Biology
1983 – 1987

Dr. Conquer has 10 years of experience on clinical trials on dietary supplements.  Now she is working on putting the research together.

What you will learn in the podcast:

  • What is the structure of research claims?
  • What is really supporting the research claims?
  • What is a review compared to a systematic review?
  • What is a clinical trial?
  • What are clinical good practice trials?
  • What is double blind?
  • What are the standards for double blind?
  • What is pre-trial disclosure?
  • What are the recent improvements in quality in clinical trials?
  • What is the Jadad scale?
  • What is randomization?
  • What is required for randomization?
  • What about weight loss studies?
  • How do the behaviors of people in the study effect the outcome?
  • What about people who drop out of a study?
  • Is safety an end point in studies?
  • What is the difference between the media stories vs. the actual studies?
  • Why is the gap between media stories and the actual studies so great?
  • Why we should never just look at just the latest study?
  • Should you rely on mainstream media for the truth about clinical trials?
  • Why you should look at only at the results section in the study.
  • Are there some places where people can find the truth about supplement studies?
  • What is peer review?

If you are reading an article that sounds too good to be true – it probably is too good to be true.

The National Standards Supplement Database is available for immersion customers as a service we provide to help fill the gap.  It is updated regularly. It is available in your Venus Cockpit.

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Are We Natural Cyborgs?

Here’s the next episode of the UNCENSORED Podcasts Season 2.

Today’s topic:  Are We Natural Cyborgs?

Are We Natural Cyborgs?

Are We Natural Cyborgs?


Are We Natural Cyborgs?

Diet and fitness marketing tends to refer to what is ‘natural’. Many diets promote a way of eating that is ‘natural’ and the way we evolved to eat.

But are we natural beings anymore?

It’s not uncommon for people to have many artificial, prosthetic or unnatural ‘parts’ to their body.

We can have surgically reconstructed joints, bones, eyes, ears (hearing aids), artificial hearts, mesh plating (stents), balloons, sensors (pacemakers), artificial valves, and many other artificial parts to replace or enhance our ‘naturally’ failing parts.

We also have drugs that mimic or replace the functioning of ‘natural’ systems of the body that just aren’t working well anymore.

It then becomes a question of what is natural. Does it even make sense to strive for what is ‘natural’ with our diet and fitness if our bodies are becoming less natural themselves.

In this new era of modern medicine and devices you could argue that we’re becoming ‘natural cyborgs’.


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Phi-Life Series: The Real Story Behind Supplement Packaging

Phi-Life Series: Super Hero Marketing

Today we bring you a podcast from our phi-life series.

Today’s topic: The Danger of Super Hero Marketing

Do you think you can get as big as the Incredible Hulk? A lot of guys certainly believe they can even though they logically know it’s impossible.

So can you get as big as the Hulk?

Deep down we know we can’t get this big, but that certainly doesn’t prevent us from trying. This never ending journey of aiming to get as big as The Hulk includes steroid intake, falling for the myth of bulking and mega dosing supplements.

We have been exposed to Super Heroes our entire life. From a young boy reading  comic books to a grown-up watching the latest Super Hero movie.  Then finally,  once we begin to explore the world of  fitness we are introduced to the real Super Hero – bodybuilders.  These “Super Heroes” may not be able to fly, but their physique’s certainly reminds us of The Hulk.

This is where things start to head down hill for the “Average Joe.”

When we get into the fitness and bodybuilding community we (for some bizarre reason) wanna live like bodybuilders. We want the lifestyle of Mr. Olympia, so even though we are not him and never will be, we still live to train and eat…We’ve all been down that road. Which is completely contrary to what we now here at Adonis Lifestyle teach – Eat and train to live.

This is a dangerous path to be on, because suddenly it becomes your identity, you are the weird “fitness guy” who never goes out, doesn’t know how to have fun and often times isn’t even in such a great shape (shirt on big, shirt off average or fat).

Well, today we will look into this mindset and determine where it all began.  We will discuss what influences cartoon Super Heroes have and how they actually shape your your fitness goals and the perception of your own body.

Also in today’s podcast, John talks about his experience with a salesman trying to pitch the very supplements he developed!

You will also learn and discover:

  • What type of  environment the supplements stores create which always compel you to buy more supplements
  • The difference between “online” supplements store and supplements stores that are “brick and mortar”
  • There are only 3-4 important supplement ingredients that are used and sold… so why are there so many “other” supplements?
  • How people make billions by selling products that aren’t effective
  • Why people buy supplements even when there isn’t any scientific evidence it actually works
  • Whether you can actually look like guys in the fitness/bodybuilding magazines
  • What specific documentary movie you can watch to get a clearer picture about the fitness industry
  • Why supplements sell
  • Why guys wanna be larger than life
  • Why you continue to buy the  newest supplements even though the last one’s didn’t work
  • What is a “Pipe  Dream” vs.  what is actually attainable &  How this makes a world of difference in terms of marketing and driving sales
  • How supplements advertising works

Listen to the podcast here:

What Supplements Should You Take to Help You Achieve Your Health & Fitness Goals?

Here’s the second part of this month’s UNCENSORED Podcasts Season 2.

The topic?


Here’s what you discovered in the first part (link to the 1st part here):

  • What a supplement is, how the industry got started, and what it has evolved into
  • What is the definition of supplements in various countries and why it matters
  • How important supplements are
  • What’s the lifecycle of a supplement product
  • How the process of putting new supplements on the market works
  • How come government regulators have no control of what’s on the market
  • What ingredients are added into supplements are useless and serve just as marketing

“Will These Supplements Help Me?”

Often times guys on the Internet and in our community ask us “What supplements should I take?” or “Will this supplement help me?”.

Should you take those? Are they worth the money? How will you track the results? Or will you just go by the “feeling”?

The issue is that it’s impossible to answer those type of questions.

If you want an accurate answer that can actually help you (not the generic crap found on the web) with your fitness goals, you need to get clear on what is it you really want and what do you expect out of the supplements.

Another thing that will determine what supplements to use and how much of it we will recommend you taking is your budget, how much money can you spend on supplements? 50 bucks? Or 1000 bucks? That’s a pretty big difference. Somebody who is a sponsored athlete or works in a supplement lab will have different options than a college student.

For example a question “Will this product give me the body I want?”or “Can this product do what I want it to do?” is way better and gets to the point of what you really expect from it.

But even those two questions aren’t perfect, when you start thinking about it, you’ll soon find out that it’s not that easy to figure out the right question (after you listen to the podcast, try to come up with a good one and share it in the community so others can comment on it).

This is just one way of looking at it, another way would be to take a different approach and actually set your goals first and then try to match the right product to that desired outcome.

However, in this case you will find a pretty nasty barrier.

And that’s the fact that supplements contain a lot of ingredient that will have absolutely zero effect on your body.

When you look into each product you will see a bunch of stuff you have never heard about, but almost always there will be one big ingredient that’s usually responsible for all the results. In many cases it will be creatine, or caffeine, depends on the supplement.

Why is that?

Well, the top selling supplements are exactly the same as ten years ago and they will most likely be same as the best selling supplements ten years from now.

There is just a couple of items that are packaged in a thousand different ways.

The product isn’t what’s different, they are roughly the same, it’s the marketing around it that makes all the difference.

Supplement companies fight a difficult challenge and that’s pointing out the ingredient.

Nobody gets excited about plain Creatine monohydrate anymore, simply because it’s been around a while. So, they have to sell some “enhanced version” of creatine to pump up the sales.

It has nothing to do with finding some new amazing and proven ingredient that nobody has ever heard about and adding it to the current product, it’s just a simple desire to sell more products.

Today John Barban and Brad Pilon will reveal more information about the supplement industry and also coach you on how to ask the right question and how to find supplements that will help you with:

a) Building Muscle

b) Losing Fat

c) Improving Health

d) Boosting Energy

In today’s UNCENSORED training, you will also discover:
  • How to approach weight loss supplements and what do they really help with (hint: they are not burning your belly fat)
  • What are the realistic expectations for using the supplements that are on the market
  • What supplements companies are should be trustworthy (bigger or smaller? Why??)
  • How the Natural Standards Database (you have access to it in the immersion account through cockpit) can help you pick supplements
  • Step by step how to intelligently choose and test supplements
  • What side effects really are and how it applies to you when you take supplements (or drugs)
  • Pilon’s sneaky techniques he used to sell supplements in the past

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